Marketing-Cloud-Administrator Free Practice Test

To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months.
What action should NTO take?

1. A. Configure the business unit data retention setting to 12 months
2. B. Configure the Enterprise wide default retention to one year
3. C. Set inactive date to be automatically cleared after one year, but is recoverable
4. D. Apply a row based retention to each data extension as it is created, set to 12 months

Correct Answer: D

Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications? Choose 2 answers

1. A. Define a Sender Profile.
2. B. Define a Subscriber -specific From Name.
3. C. Define custom Reply Mail Management.
4. D. Define a Delivery Profile.

Correct Answer: AD

A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?

1. A. Keyword is used within another business unit
2. B. Keyword is a reserved word
3. C. Keyword has too many characters
4. D. Keyword fails to meet content standards

Correct Answer: A

A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?

1. A. NTO requires SSL certificate configurations for Content Builder and Portfolio images
2. B. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
3. C. Multiple brand logos must be accommodated in an email header
4. D. A new sender profile needs to be leveraged for sending transactional emails

Correct Answer: B

A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend? Choose 2 answers.

1. A. Use Data Designer to link student and alumni data to the contact record.
2. B. Create an Import Activity to import alumni data into Salesforce Report.
3. C. Create list attributes to store student data from the Sales Cloud.
4. D. Use Synchronized Data Sources to data from the Sales Cloud.

Correct Answer: AD