AD0-E202 Free Practice Test

The website manager asks an analyst to provide an analyst for the churn rate over a period of time among the visitors of product pages.
Which visualization should the analyst choose in order to support the analysis?

1. A. Products Conversion Funnel
2. B. Cohort table
3. C. Fallout
4. D. Histogram

Correct Answer: B

How would the analyst create a segment for a new visitor’?

1. A. Use a segment container of “visitor”, where visit number is less than 1
2. B. Use a segment container of “hit”, where visit number is less than 1
3. C. Use a segment container of “visitor”, where visit number = 1
4. D. Use a segment container of “hit”, where visit number = 1

Correct Answer: C

A pet food company with an eCommerce store is currently working with two different media agencies to drive online sales through Paid Search advertisements.
They user a parameter in the Tracking Code variable to distinguish between traffic driven by each agency, and they would like to understand which agency is more effective at driving sales.
Which metric should they use to compare and evaluate the agencies Return on Investment (ROI) performance?

1. A. Revenue
2. B. Cost per acquisition
3. C. Conversation Rate
4. D. Orders

Correct Answer: B

Refer to the exhibit.

A marketing analyst wants to look into visitors who originated from paid search and made a purchase.
Which two options can be done directly from this Visualization? (Choose two.)

1. A. Drag the separate and repository the two halve of the Venn Visualization
2. B. Drag a third segment onto the Venn Visualization to see how it relates to the other two.
3. C. Click’ ’Show data source to create a Freeform table.
4. D. Right click to create a segment from one side of the Venn Visualization
5. E. Right Click to create a new fro then overlap region of the Venn Visualization

Correct Answer: AD

An analyst needs to configure an Affiliate marketing channel within the Marketing Channel Processing Rules. Traffic from this channel uses the “source” and “campaign_name” query parameters. The “source” query parameter is used by other marketing channels. Traffic from the Affiliate marketing channel this query parameter with a value that starts with “aff”. Affiliate traffic may NOT have a defined value for “campaign name”.
How should the analyst configure the processing rule so that any hits from affiliate are added to the Affiliate marketing channel?

1. A. Hits where the “source” query parameter starts with “aff” and the “campaign_name” exists
2. B. Hits where the “source” query parameter starts with “aff”
3. C. Hits where the “source” and “campaign_name” query parameters exist
4. D. Hits where the ‘campaign_name” query parameter starts with “aff”

Correct Answer: B